ABOUT THE PRINCIPAL

Carlton SooHoo is a Boston-based commercial photographer specializing in commercial photography in the areas of virtual tours, 3D product rotation and commercial and editorial photography. With a passion for translating ideas into images, Carlton enjoys working with his clients to present the best possible representation of their environment and products.

Carlton's career as a photographer began with the realization that his education and training as a Biochemist, for which he had earned a PhD, wasn't satisfying his need for creativity and challenge in his work life.

After testing out a few career choices, Carlton turned to work as a photographer because it allows him to do two things he loves - being artistically creative and working with clients to share their vision of their business. Realizing he could combine his love for photography, a creative life and his ability to create collaborative relationships with his clients, he opened Panospin Studios and began working as a commercial photographer.

Entirely self-taught, with over 20+ years of photography experience, Carlton's entrepreneurial spirit has provided him with the skills and experience needed to provide his clients with fresh ideas and concepts, exceptional photography and a highly developed attention to great customer service for every client.

“It is my extreme pleasure to help others interpret their products, places, or portraits by using photography which stands out and makes a lasting impression!”